As promised, after the success of My Top Ten Twitter Tips: Marketing for Writers, which a lot of people said they found helpful (I was so glad to hear that from y’all!), here is a post about using Facebook for promotion. For examples of a Facebook author page, you can check out my author fan page at https://www.facebook.com/greferauthor and the fan page for my first published novel, The Crimson League, at https://www.facebook.com/TheCrimsonLeague.
- CREATE A FAN PAGE AND PROMOTE IT ON ALL YOUR OTHER MEDIA OUTLETS. Author 101: Link it with your blog, your website. Tweet it. If you belong to the Independent Author Network, make sure it’s there. Everywhere you have an online presence, include it.
- CREATE ONLY ONE PAGE. I have two, as I said above: one for my first novel and one promoting me. It’s too much. It’s too much of a hassle to keep one or two new posts of interesting and engaging content on two pages each day. You really should be putting something fun on your Facebook page daily, something your fans will want to see: that could be memes about reading or writing, or the topic about which you write. It could be fun quotes. But really, one page, promoting you. That’s all you need.
- I NO LONGER SPEND MONEY ON FACEBOOK ADVERTISING. I did to start out, and while it brought in the “likes,” I saw no carryover into sales (though at that point I didn’t really have the kindle version up and running yet, only paperback. Another mistake of mine). I noticed a lot of the likes were from profiles with really exotic locations listed, and then I started to find articles like this one from CNN, which estimates fake accounts on Facebook at 83 million. Or like this one, where a company claims 80% of the likes it received on its Facebook page came from bots. Now, I have no idea how true that is. I’m not claiming the figure is or is not exaggerated. Just remember Facebook charges you by the “like” when you advertise with them, so bots are an issue. That’s why I won’t dump more of my precious marketing funds into Facebook. I don’t consider it to be worth it. That is purely opinion, of course. You might feel differently.
- PROMOTE YOUR BOOKS (AND YOUR PAGE) ON APPROPRIATE FACEBOOK PAGES AND ESPECIALLY IN GROUPS. One way to get “likes” without paying for advertising is to promote your page on other pages and groups. I highly recommend G.E. Johnson’s 101 Places to Promote Your Book Online to find these Facebook links: The sites listed in this book either have associated Facebook pages listed with them, or are Facebook groups/pages to promote yourself and your work. Just make sure you follow each page’s rules for posting: some are genre specific, or only want promotions on a specific day of the week, or on a certain thread. No one likes a spammer!