I don’t write too often about marketing, but I’ve put a lot of attention on marketing these last few days.
At this point, most of my marketing consists of tweets and Facebook posts, and of course, KDP Select free promotions. I haven’t run a promotion for “The Crimson League” since October. (Well, I technically ran one in November, but didn’t advertise it because I had just done one the month before and was releasing my second book. Book two was a sequel, so I set book one to be free the day of release and the day after. Looking back, I could have handled all that a lot better. But you live and you learn, right? I plan to make this year’s release of “The King’s Sons” a big shindig!)
This will probably be the last promotion I run for “The Crimson League,” just because I’ve been running them for almost a year, and I’m really hoping to make an impact as I go out and shift promo emphasis to “The Magic Council.”
February 11-15 are the big days. I’m throwing some money behind the promotion, paying for advertisement on ebook sites for the first time ever excluding one, where I only paid for freebooksy.com. I have a review of “The Magic Council” coming out on a book blog that Thursday, and I have a guest post scheduled on a different blog that Tuesday. I’ve never officially arranged a blog tour, because I feel that with this blog running daily and everything else i have on my plate, it would be too much. But those two events should give me some good exposure during promo time. Here’s how I prep for a promo:
- G.E. Johnson (author of “Get Connected: 101 Places to Promote Your Books Online”) has been a great resource for me. I recommend the book highly, though not all the links are still active and the book may no longer be available.
- Facebook, Twitter, and Goodreads are your friends
- Blogs Blogs Blogs!
I’m still gathering lists of book promotion sites to tweet to from various sources. Maybe I can find more Goodreads groups too. I’m determined to break my record of 4200 downloads. If I don’t, I don’t, and I’ll get over the disappointment, but failure won’t be caused by lack of trying.
I’ve said before that the buildup to a free promo, for me, is like a kid waiting for Christmas. It’s so exciting when that first day comes, and I can go to the KDP Select site and watch the downloads roll in. I just love think that many more people are now able to read my work, and hopefully enjoy it. So much fun!!! I broke out in tears during my most successful promotion. Hopefully this one will be great too!!!
If you have questions about what I’ve done or haven’t done to run a promo–or if you have advice for me concerning your experiences and treasured promotional gems you’ve found–please do comment. Thanks!