Recently, I’ve discovered that I really needed to get organized where my presence on social media is concerned. Social media marketing is fantastic–and most days I enjoy it–but it’s become such a time-sucker for me! I need a schedule.
As an indie author–and an unemployed indie author at that–I don’t have lots of income to drop behind marketing my trilogy. So I rely on social media platforms for marketing purposes. It’s great to make connections with people and spread the word about this blog as well as about Herezoth (the kingdom I write about.) But I’m spending way too much time on all the social sites. And when I add in the time I spend reading blogs…. YIKES! Hours of the day go by.
Even more frustrating? Despite all that time, I’ve found that when I log onto Twitter, or Facebook, I’m putting a lot of attention on the blog (since it’s updated daily), and not enough on my fiction. So I’ve come up with a calendar for myself to budget the time I spend on social media as well as where I spend it, after picking up that tip from someone at the Social Buzz Club.
CALENDAR FOR BUILDING COMMUNITY
One of my biggest time-sucks has been the work it takes to build up a following on each site. I made the mistake of thinking I had to very present every day, on every site. That’s just not true! It’s really not.
Now, I’ve decided I’m going to limit myself to 15 minutes a day of reaching out to new people on social media who might be interested in me and what I write about. I’ve decided to rotate which site I focus on each day. Thus:
MON: Facebook. (building a following for my fan page, using World Literary Cafe’s Facebook likes program. Worth checking out if you have a page on Facebook!!!)
TUES: Google+. I add new people to my circles, because I’m really new on Google+ and I hope it can help me find new readers as well as help with SEO. Hopefully these people add me back, into a circle of their own.
WED: Twitter. Follow new people on Twitter, based on those following people similar to me (other writers, for instance. Who’s following them who might find my blog helpful?).
THURS: Blog Reader. My day to catch up with all the blogs I follow, read some great stuff, and leave some comments. Also, to discover new blogs to interact with.
FRI: Google + again
SAT: Twitter again
SUN: Blog Reader again
From month to month I can shift the calendar over a day: Move Sunday to Monday, Monday to Tuesday, etc, to maybe catch different people hanging out on these sites on different days.
PROMOTE BLOG OR NOVEL???
Another way that I waste time is trying to decide where to promote each day, and what to promote. Did I tweet about my novel today? Yesterday? Is it too soon to say something else? Because I definitely don’t want to spam. That’s not cool. When was the last time I said anything about my novel on Facebook groups? Oh, wait… groups or appropriate pages, or both?
Well, I made a calendar for that too. For each day of the week, I have marked where I’ll go to promote the daily blog post, and where I’ll promote the novel with a tweet or post or whatever else it might be called on that site.
For instance, every Monday I’ll promote my novel on Google+ and the blog post in relevant Facebook groups that allow promotion. Each day, I have word press set up to tweet about the daily post when it goes live (1am Central time, US).
Every Tuesday I’ll promote the blog on Facebook and Google+ and make sure to send out a tweet about my novel. Etc.
What I promote in which forum cycles throughout the week, so that every item (novel and blog) hits every social media platform at least once. I won’t waste time deciding where to promote, and I won’t be in danger of over-promoting in any one place.
And again, as the month changes, I can move the days over one, to maybe catch a different group of people on each social media platform.