Everyone is always looking for ways to monetize a blog, especially bloggers whose sites require daily or near-daily postings. I post daily on my creative writing blog, and I love doing so, but I’m ready to branch out and do something more with the backlog of articles and posts I’ve accumulated here. Well, making and releasing a “blog book” is one great way to do that.
I’m in the process of using my posts here as a basis for a writer’s handbook called “Writing For You.” As I go, I’m discovering lots of tips for crafting a book from a blog. Here are some of the most useful ones.
- Make sure you add new content. This is a no-brainer. You can’t–and you shouldn’t–expect people to pay for material they can get for free. While you definitely can, and should, recycle a lot of informati0n, you also need to expand on what you have and even add a chapter or two, if possible, with material that’s not available on your blog.
- Combine and arrange your content in new ways. This will help you and your readers draw new conclusions and get even more use out of the material. For instance, my favorite chapter so far of “Writing For You” is titled “The Cardinal Rules of Writing.” While a few of the rules come from posts I’ve written, most are much broader. They are based on overarching themes that run through the blog but that I don’t necessarily write specific posts about. For those rules, I combine the information from posts that might otherwise seem unrelated. Also, the idea of “rules for writing” is not something that appears here, so it’s a fresh arrangement and a new way of approaching the craft of writing.
- Remember a book’s tone is different from a blog. Blogs work well with an informal tone, short sentences, and short paragraphs. When you go to book form, it’s your time to really shine: you can be more formal and a bit more professional. Also, your space (and your readers’ attention spans) are far less limited.You can really delve into your material. You can provide build-ups, examples, and respond to contrary points of view, perhaps, when on a blog, it’s generally better to just get straight to the point.
- Presentation and arrangement matter more. Each post on a blog is its own entity. It doesn’t necessarily have to relate to the post that comes before or after. But a book needs a method in its organization, both within and among chapters. Each unit should transition in some natural way to the next.
So, that’s where my mind has been these last few days. Hope you guys like this post. I’m really having tons of fun putting my non-fiction break together. It’s a nice break from the madness Herezoth!