I love this blog. I love blogging. And I make a point–or at least, I have since late July 2012–of putting up a new post daily, one related to creative writing and marketing creative writing through social media / the blogosphere.
As an author, I know any amount of practice connecting words into sentences, and sentences into paragraphs, is worthwhile practice. It’s training and maintenance work, so it’s never a waste of time. Blogging has the benefit of giving me that practice while also connecting me with other people and drawing attention to my work.
I’ve written a post about everything this blog and its followers have given me, so I won’t go into that again. But I have been considering of late why I chose to blog daily, and why I continue to do so.
Having a new post every day can be difficult and time-consuming, not to mention mentally exhausting. I blog daily because for me, it makes sense. That doesn’t mean putting up a new post each and every day is right for everyone.
People always say you should blog regularly, and I agree with that. It’s important to have people coming back for your content on a regular basis, because they know there’s going to be something there.
Blogging regularly can mean twice a week, once a week, even biweekly or monthly. It all depends on you and your purposes for blogging.
So, is a daily post right for you and your blog?
It might be if:
- You have the time to blog daily. Jobs and familial obligations matter. Health matters. These things take precedence. Some people’s lives don’t afford them the time to blog daily, and if that’s you, that’s all right. We all have to do what we can with what we have. Remember, a daily post is not required to build a large and faithful following and to have success. All you need is regular content that will engage and entertain your target audience.
- You love helping people. Each post you write on a professional blog should aim to answer questions your target audience has, or provide them some kind of support: whether that be through tips on how-to do something, a cautionary tale wrought of experience, or simple emotional support, letting them know they’re not alone. The more frequently you blog, the more support you can provide. This should be a major motivational factor for you if you want to blog daily.
- You have monetized your blog, or have plans to do so. (Or, I guess, you’re independently wealthy and blogging is a hobby.) Blogging daily is a huge time commitment. It’s definitely enough of one that you should have some plan to turn the time and energy you’re investing in your blog into income. In my case, I‘m writing a writer’s handbook based upon this blog’s content and plan to use my blog as a major component of that’s book marketing strategy.
- Growing your audience as quickly as possible matters to you. Each post you write is a chance to attract new followers and further engage the ones you have. Each new post gives you new, useful content to market on social media. It gives your current followers new material to share, which will also bring you new followers. Publishing daily gives my blog’s reach momentum as it continues to expand. When I considered cutting back on how frequently I release my posts, one reason I decided not to was that I didn’t want to break my momentum. I wanted to keep building steam. Keep building steam and you just might start growing exponentially.
- You love a creative challenge. It’s not easy to come up with an engaging concept for a post each day, but trying sure does get the creative juices flowing and exercise the mind! The mental exercise I get from blogging about creative writing has positive effects on my fiction. That makes it worth sacrificing some time I could otherwise devote to that fiction.
- You thrive on routine. Being a creature of habit, like me, is great for blogging daily. You work blogging time into your daily schedule, and you’re good to go! That’s not to say you can’t blog daily without a routine. Still, setting aside a set time to blog each day can afford the organization and the structure you need to turn your intentions into results.
If you have a blog, how frequently do you post? Have you experimented with cutting back or publishing more frequently? What were your results?
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