I realized yesterday that I hadn’t written a post in ages about social media: and that used to be something I wrote about on a regular basis. After all, Twitter and Facebook especially are insanely important tools for a new or aspiring author, and even for established authors.
On that note, I figured I would discuss something that occurred when I first got on Twitter over a year ago. I left a Facebook post about that on my personal account.
“Just created a Twitter account. Need to figure out how to connect it to Facebook.”
One of my best friends from college who I still speak with all the time commented: “Please don’t.”
And then I got to thinking how much it annoyed me when people posted Twitter comments on Facebook. That really was a pain in the butt to me at the time, and still is. For a lot of reasons.
Sure, Twitter makes it easy to sync your accounts. And by using tools like Hootsuite, you can set posts to publish on multiple social media outlets simultaneously. Here’s why I don’t.
- People don’t like it. As evidenced by my friend’s reaction. And they have cause: Twitter and Facebook aren’t the same. People use them differently and for different reasons, and each will work best for you if you use them in different ways.
- Hashtags are horrible on Facebook. Hashtags are only brand new on Facebook and, I think, unlikely to catch hold there. Facebook waited too long. A message with hashtags on Facebook used to scream, “I don’t care enough to post this twice on two different sites,” because hashtags meant nothing at all on Facebook. Even now, I haven’t seen anyone making use of them.
- Facebook users aren’t such fast “scanners” as those on Twitter. They’re more willing to stop a second and consider what you’ve posted as it relates to them and their needs. Combine this with the following, related fact:
- Facebook gives you many more characters to draw people in. I’m not saying you need to write Facebook posts with thousands of characters. But when you CAN say a little more, to draw people in more and make more explicit the specific way you can help them with something they need, why wouldn’t you?
Consider the following promotional tweet I put out recently on Twitter for my fiction:
The next day, I put this on various Facebook pages/groups that allow ebook promotion:
Need a vacation? Book passage to Herezoth: nothing like a beautiful, warn-torn land with its sorcerer-dictator and resistance movement to put things in perspective!
4.3 stars over 30 reviews. “The Crimson League” is book I in the Herezoth trilogy, now released in its entirety!
Look at how much MORE information I was able to add to the Facebook post:
- an expanded “quip” to draw people in that flowed better, given the lack of a character limit
- star rating, to show I have good reviews and people have enjoyed the book, proving I’m “legit”
- The fact that the book is part of a trilogy and people can now get the whole set and read the whole saga. That’s huge. People don’t like reading first installments of a series if they have to wait to finish the overall arc. They’ll often wait until the last book is published.
So, those are my thoughts on syncing accounts. Have you synced Facebook and Twitter? Do you set up Hootsuite to post the exact same thing on both forums? Has your experience proven me wrong in some respect? Do you agree with me?
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